July 13, 2024 | by Brian
In the ever-evolving world of social media, staying on top of your game is crucial. Whether you’re a budding entrepreneur or a seasoned professional, there’s always something to learn from the masters. Let’s dive into the social media strategies of some top-tier founders and explore best practices across various platforms. Buckle up, because we’re about to embark on a whirlwind tour of the digital landscape!
When it comes to LinkedIn, less is more. Aim for 2 posts per day max, or at least 2 posts per week if you’re feeling less chatty. The best time to share your pearls of wisdom? Weekdays, especially Tuesday to Thursday, during the 8-10 AM or 4-6 PM sweet spots. That’s when professionals are either procrastinating on their morning tasks or avoiding that end-of-day report.
Content-wise, stick to professional insights, industry news, company updates, and thought leadership articles. After all, LinkedIn is where we pretend to be the adults in the room and you don’t want your post to end up on Reddit.
Take a page from Melanie Perkins, Canva’s CEO. She’s mastered the art of LinkedIn engagement, raking in 5,000 likes and 200 comments per post. Her secret sauce? A mix of 70% Canva-related updates and 30% personal insights and entrepreneurship advice. It’s like a business mullet: professional in the front, personal in the back.
On Twitter (or X, if you’re feeling futuristic), it’s all about quantity and timing. Aim for 3-5 posts per day, with a minimum of one daily tweet to keep your followers from forgetting you exist. The best times to tweet are weekdays from 9 AM to 4 PM, with peak hours at noon and 5-6 PM. It’s like catching people during their lunch break or when they’re procrastinating before heading home.
Content should be a mix of short updates, industry news, engaging questions, polls, and retweets with your own snarky comments. Remember, Twitter is where journalists, industry peers, customers, and the general public come to play.
For inspiration, look no further than Mark Cuban, the entrepreneur and investor extraordinaire. This man is a tweeting machine, averaging 5-10 tweets per day. His tweets often get retweeted 1,000-5,000 times, and he’s not afraid to get his hands dirty, replying to 10-20 tweets daily. It’s like he’s playing Twitter ping-pong with his followers.
On Instagram, it’s all about that visual feast. Aim for 1-2 feed posts per day, 2-5 stories, and a minimum of 3 feed posts per week. Stories should be bite-sized 15-second snippets, while Reels can stretch up to 90 seconds (though 15-30 seconds often perform best).
Content should be a visual smorgasbord of behind-the-scenes peeks, product showcases, and employee spotlights. The best times to post are Tuesday to Friday, 11 AM-2 PM and 7-9 PM. It’s like catching people during their lunch break or when they’re mindlessly scrolling in bed. Emily Weiss, the Glossier founder, is the queen of Instagram engagement. With 10,000-30,000 likes per post and 50,000-100,000 story views, she’s got the platform figured out. Her secret? Featuring Glossier products in about 40% of her posts. It’s like a “Where’s Waldo?” game, but with beauty products.
On TikTok, it’s all about riding the wave of trends and showcasing your company culture. Aim for 1-3 posts per day, or at least 3-5 per week if you’re not feeling particularly dance-y. While videos can be up to 10 minutes long, the sweet spot is usually between 15-60 seconds. In fact, recent studies suggest that 21-34 seconds is the optimal length. It’s like the Goldilocks of video content – not too long, not too short, just right.
The best times to post are 6-10 AM and 7-11 PM, with Thursday and Friday being the cream of the crop. It’s like catching people either before they’ve had their morning coffee or after they’ve had their evening wine.
Dylan Field, Figma’s CEO, is killing it on TikTok. His popular videos often reach 50,000-100,000 views, and he’s not afraid to collaborate with other designers or Figma team members. It’s like a design party, and everyone’s invited!
What do all these successful founders have in common? They’re masters of the personal-professional blend, focusing on platforms that align with their industry and audience. They’re also consistent posters, proving that in the world of social media, showing up is half the battle.
If you really want to take your social media game to the next level, consider live streaming. Start with once a week, aiming for 30-60 minutes per stream. Content ideas include behind-the-scenes looks, Q&A sessions, product demos, and industry discussions. It’s like inviting your audience to a virtual cocktail party – make sure you’re a good host!
Remember to promote your stream in advance, engage with viewers in real-time, and always end with a call to action. It’s like throwing a digital party – you need to send invites, mingle with guests, and make sure everyone knows where the after-party is.
In conclusion, mastering social media is like juggling flaming torches while riding a unicycle – it takes practice, skill, and a bit of daring. But with these tips and inspirations from top founders, you’ll be a social media circus star in no time!
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