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In the latest episode of Curve Ahead, I had the privilege of speaking with Daniel Schotland, COO of Linqia, about how the company is revolutionizing influencer marketing using AI-powered technology. From identifying the right influencers to optimizing campaign performance, Daniel offers unique insights into how data and creativity come together to drive measurable results for brands.
What You’ll Learn:
- AI in Influencer Marketing: How Linqia uses AI to analyze millions of influencers and find the best match for each campaign.
- Evolving Trends: The shift from blogging to Instagram, TikTok, and YouTube as primary platforms for influencer marketing.
- Retail Media Integration: How influencers are now a key part of retail media strategies for brands like Walmart and Albertsons.
- Balancing Creativity and Data: Why letting influencers maintain their creative freedom results in better performance and ROI.
Key Quotes from Daniel Schotland:
- “AI enables us to analyze millions of posts in seconds, finding the perfect match between influencers and brand goals.”
- “The human touch is still critical—AI supports creativity, but influencers’ connection with their audience remains unmatched.”
- “Retail media and influencer marketing are converging, creating exciting opportunities for brands to scale their campaigns.”
Daniel’s insights underscore how AI and data analytics are transforming the influencer marketing industry. Whether you’re a marketer, entrepreneur, or creator, this episode provides actionable advice to optimize your campaigns and drive growth.