In the latest episode of Curve Ahead, we dive deep into the world of real-time streaming technology with Jed Corenthal, Chief Marketing and Business Development Officer at Phenix Real-Time Solutions. This conversation offers valuable insights for entrepreneurs, marketers, and business leaders looking to leverage emerging technologies and build credibility in their industries.
The Journey from Music to Tech Innovation
Jed’s career path demonstrates the power of following your passion while developing transferable skills. Starting as a musician, he spent 11 years at Sony’s Columbia Records before transitioning to the NFL where he ran integrated marketing for four years. This corporate experience provided the foundation for his entrepreneurial ventures, including Meemo, a virtual world merchandise company that was successfully acquired.
“I’ve always kind of been a little ahead of some of the trends, kind of been able to identify certain trends ahead of the market,” Jed explains. This forward-thinking mindset has positioned him at the forefront of mobile marketing, virtual worlds (what many now call the metaverse), and now real-time streaming technology.
The Critical Importance of Real-Time Streaming
One of the most compelling insights from our conversation is how consumer behavior has transformed the streaming experience. As Jed points out: “90% of the people that watch sports are engaged on two, if not three screens simultaneously.” This multi-screen engagement makes real-time streaming not just a nice-to-have but essential for maintaining a positive user experience.
The implications extend beyond sports viewing. For industries with financial implications like live auctions and sports betting, even a few seconds of delay can make the difference between success and failure. Phenix’s technology addresses this challenge by reducing streaming latency to milliseconds rather than seconds.
Building Business Credibility Through Key Partnerships
For entrepreneurs looking to establish credibility, Jed shares a valuable lesson from his experience with both Meemo and Phenix: finding that first major partner can be transformative.
“It’s the old story, the company you keep,” Jed notes. “Once we cut the Hasbro deal and somebody said to us, ‘Well, who you working with?’ We’d say, ‘Well, we’re about to launch a whole Transformers line of avatar merchandise with Hasbro.’ I see. OK. Well, I get it.”
This strategy of leveraging relationships with established brands to build credibility applies across industries and is particularly relevant for podcast producers seeking to attract high-profile guests and sponsors.
Bridging the Gap Between Marketing and Sales
Many professionals see marketing and sales as distinct disciplines, but Jed offers a perspective that bridges this divide: “At the end of the day, everything we do is sales in some manner or form… If you’re marketing Coca-Cola, yes, you’re trying to get more impressions for the product, but ultimately what you’re trying to do is to get people to buy Coca-Cola.”
This integrated view of marketing and sales can help podcast producers better understand how their content marketing efforts contribute to business development and client acquisition.
Key Takeaways for Entrepreneurs and Content Creators
Jed’s advice for those starting their careers in marketing, sales, or entrepreneurship emphasizes the importance of continuous learning:
- Find mentors and ask questions
- Research your industry thoroughly
- Study your competition
- Listen more than you talk
- Be persistent and confident
As Jed puts it: “Information is power, and the more you can accumulate, the better off you are.”
Final Thoughts
The conversation with Jed Corinthal exemplifies the kind of valuable insights that well-produced podcasts can deliver to audiences. By exploring how emerging technologies are transforming industries and uncovering the strategies behind successful entrepreneurship, podcasts can serve as powerful educational tools for professionals across sectors.
For businesses considering starting a podcast or improving their existing shows, this episode demonstrates how in-depth conversations with industry leaders can generate compelling content that resonates with target audiences while providing actionable insights.
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